Finding Your Impact Niche
Niching is no just a target-group—it's where your skill set will have an impact and make high-converting designs for your clients. Mastering this skill will make you able only to do impactful and fun cases.
When I started with freelancing, I was just a designer—no more, no less. But to be successful in this business, you have to understand your audience and their needs.
Your clients don't come from one target group or profile—they are all different kinds of people with different needs! You can’t design for them if you don’t know who they really are!
The only way to make sure that your designs will work for everyone is by understanding the psychology behind why people buy certain things. That's what makes a designer an impactful one—not how many awesome fonts he knows or how many cool effects he can use on his projects.